Marketing Communications Specialist - Education K-12 - Lewisville ISD
Posted on: May 2, 2021
Aramark (NYSE: ARMK) proudly serves the world's leading
educational institutions, Fortune 500 companies, world champion
sports teams, prominent healthcare providers, iconic destinations
and cultural attractions, and numerous municipalities in 19
countries around the world. Our 280,000 team members deliver
innovative experiences and services in food, facilities management
and uniforms to millions of people every day. We strive to create a
better world by making a positive impact on people and the planet,
including commitments to engage our employees; empower healthy
consumers; build local communities; source ethically, inclusively
and responsibly; operate efficiently; and reduce waste. Aramark is
recognized as a Best Place to Work by the Human Rights Campaign
(LGBTQ), DiversityInc, Black Enterprise and the Disability Equality
Index. Learn more at or connect with us on Facebook and
Twitter.--The Marketing Communications role will be responsible for
strategy development and implementation of internal and external
(not student) communication programs that will enhance and support
the Aramark brand at LISD. The position will implement internal
communications to inform, engage, educate employees while building
advocacy for the company and brand. The Communications position
will also be responsible for external communications with clients,
community constituents in accordance with the education LISD
strategy, as well as coordination with Corporate Communications and
Public Affairs to field media inquiries.The position requires
collaboration with K-12 senior leadership, cross-functional team
members, channel growth, operations, vendors, partners and local
agencies, and enterprise communications, branding teams and other
third parties such as vendors and agencies.--SPECIFIC
RESPONSIBILITIESSpecific job responsibilities will include, but not
be limited to:
- Employee Communications:--Develop an annual internal
communications plan to enhance B2E communications and drive
employee advocacy. Support LISD RVP in planning, development and
execution all written communications and videos.-- Develop, refine,
execute and oversee content development for all existing vehicles
for internal communications including but not limited to RVP
monthly messages, other employee communication, email protocols and
workload improvement initiatives. Develop key communications,
presentations and scripting/presentation notes. Oversee content and
implementation of business unit meetings, videoconferences, and
events. Work with both Aramark LISD human resources and labor
relations to ensure compliance to Aramark & LISD guidelines in all
- Communications Plan/Strategy: In collaboration with the
Education Sector communications team, develop and manage a
comprehensive client / constituent (principals, employees,
teachers, parents, community leaders, school administration)
communications plan to include newsletters, monthly-joint-review
templates, annual review template and process. This is to include
content strategy, distribution, tracking and measurement.
- Success Stories/Best Practices: Working closely with Aramark
LISD functional leaders and area managers, set-up a process to
systematically and periodically capture best practices, successes,
innovative programs and other efforts to generate awareness and
advocacy for Aramark & LISD in the marketplace. Develop plans to
share these through client communication tools (newsletters and
MJRs) and via other channels such as social media, and
- Relationship Development and Support:--Collaborate with senior
LISD leadership in the documentation of Aramark success stories and
achievements for retention efforts. Provide strategic direction for
driving client advocacy that aligns with our value proposition.
Collaborate with the B2B Marketing Directors and VP on projects,
materials, speaking engagement presentations, and other thought
leadership projects designed to communicate the Aramark brand and
value proposition at LISD and in the Chicago area. Work in
collaboration with the sector and enterprise Corporate
Communications and local community engagement team to develop plans
for additional advocacy. Support development of LISD case studies,
client/key constituent testimonials, best practices, innovation
stories, and other information in support of the communications
- Field Communications Tools/Templates: Develop, implement, and
continuously improve operator communications templates to use with
clients, client constituents and campus/district communities.
Ensure the alignment of the tools with sector messaging and
enterprise brand standards.Presentations/Meetings: Work with LISD
senior leadership and K-12 senior team to script written and verbal
communications internally and externally as needed.
- A minimum of 3 years' experience in marketing and/or B2B
- PR, Marketing and/or Corporate Communications experience.
- Superb writing skills are required.
- Microsoft proficiency in Word, Power Point and Excel is a
- PR experience is a plus.
- Project management experience is a plus.
- Education and/or services marketing experience a plus.
- Experience or demonstrated ability to work effectively in a
team-based environment within a matrix organization.
- Experience managing multiple projects on a tight deadline.
- Experience in design programs is a plus
- Bachelor's Degree or equivalent years of experience
Keywords: Aramark, Lewisville , Marketing Communications Specialist - Education K-12 - Lewisville ISD, Education / Teaching , Lewisville, Texas
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