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Marketing Specialist

Company: The Apparel Group LTD
Location: Lewisville
Posted on: September 16, 2022

Job Description:

Enro was created to make a difference in the world of non-medical face masks and has successfully grown as an eCommerce brand with a global footprint in the U.S. market and Asia. Through its unique design, strong consumer reviews (4.8/5), high marks from media (NYT/Wirecutter #1 mask), and celebrity seeding, Enro has grown exponentially since its launch in late 2019.Our eCommerce division is based in Lewisville, TX. in the same office as our apparel wholesale division? where our employees are committed to innovation, creativity and collaboration?.and above all else?winning. If you?re looking for a new opportunity, this is a great place to make an impact and grow your career.As a division of TAL Group, we benefit from being part of a leading global organization in the apparel industry leveraging technology and innovation to meet consumer?s needs. We believe in the right way of doing business - with honesty, integrity, sustainability and environmental leadership.THE POSITIONTitle: Ecommerce SpecialistLocation: Lewisville, TXReports To: Executive Vice PresidentDescription: The Ecommerce specialist supports the growth of our fast-paced eCommerce business for Enro that is expanding beyond masks as part of its Phase 2 business plan. This highly collaborative role will work cross-functionally to facilitate site-wide initiatives, best in class customer service, scheduling and managing our marketing asset library, and the execution of data driven campaigns across digital marketing channels. In this role, you will balance a facts-first and analytical mentality with a creative approach to drive our Lifetime value higher and leverage insights and learnings to facilitate quick pivots in this very dynamic environment.ROLE - RESPONSIBILITIES* *Website: ** Work cross-functionally to successfully develop, coordinate, and execute key site merchandising initiatives that balance the marketing and sales of existing products and the launch of new products* Ensure accuracy of product data and promotional content by actively performing quality assurance checks across the website* Implement new creative on banners, collections, and landing pages* Facilitate the evolution of verbiage utilized across the site based on consumer behavior and trends* Perform quality assurance checks to ensure accuracy of product data and promotional content as well as taking responsibility for correcting and facilitating any fixes* Optimize the user experience, monitor performance and propose improvements in both design and functionality* Maintain a consumer mind-set and utilize insights gained to optimize user experience across both mobile and desktop, and actively propose improvements in design and functionality* Proactively escalate any consumer or website issues appropriately and participate in troubleshooting on fast solutions* Stay up-to-date with best practices, solutions and strategies for web merchandising, eCommerce operations, technology, and SEO* Participate in copywriting for email, site and marketing channels as an alternative for the lead.* *Administrative: ** Identify and track KPIs on a daily, weekly, and monthly basis utilizing digital marketing tracking technology and company dashboards* Utilize data-driven analysis and collaboration with cross-functional teams to develop and present informed decision-making processes and actionable reports* Manage the merchandising calendar to accurately schedule website content updates, product launches, and announcements to align with email and digital marketing campaigns* Own the management of the monthly company marketing calendar (e.g. digital channels, email, site initiatives) and product development calendar* Assist both internal and external teams in the management and improvement of customer service inquiries and general interactions* Maintain an organized and efficient process to manage marketing assets (Ie. images, copy, video, etc) ? ensure appropriate file grouping and structure for ease of use across the Enro teamJob Type: Full-time

Keywords: The Apparel Group LTD, Lewisville , Marketing Specialist, Advertising , Lewisville, Texas

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